Barbarian Appoints Alec Troxell to Head Expansion Drive

Barbarian, the New York-based creative digital agency owned by Cheil has appointed Alec Troxell as director of business development and marketing. Alec previously held the same position at agency Media Kitchen. 

In his new role, Alec will elevate Barbarian’s sales and marketing processes and boost the agency’s reputation of creative excellence and innovation in the marketplace. He will report to Barbarian CEO, Steven Moy.

Troxell says: “I am excited and humbled to join the Barbarian team of rock stars who have been producing unparalleled work, and I can’t wait to see the new heights we can achieve.” 

Steven Moy says: “Alec’s expertise in agency marketing and winning new business will help define Barbarian as a new breed of digital transformation agency that creates the future faster for our clients. Through the pandemic, we won eleven new clients and had seven wins to date in 2021. Alec is perfect to help Barbarian maintain that momentum.”

During his 15 year career, Troxell has worked in business development at iconic creative, digital, PR and media agencies such as BBDO, Publicis and Edelman. In these roles, he has helped garner major accounts including Chevy, Pepsi, Hilton, Nestlé, Procter & Gamble, New Balance, Diageo, Merck and many more.