senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

barrettSF Captures the Personal Side of Healthcare in Sutter Health Campaign

11/02/2020
Marketing & PR
Hot Springs, USA
101
Share
The health network launched the '1000 Things' campaign with its agency of record

Not-for-profit healthcare network Sutter Health releases the second instalment of its ‘1,000 Things’ campaign with newly announced agency of record barrettSF. 

At the center of the campaign is a 60-second brand commercial that weaves together emotional stories about patients’ healthcare journeys. From small details, such as providing stickers to help young patients feel courageous, to much bigger experiences, such as relaying the news of a heart transplant, the video shows how Sutter champions its patients through all aspects of their care.

The campaign also features a 30-second version of the anthem spot and more than a dozen service-centric videos that will run across broadcast and digital channels.

“Healthcare is real, and it touches all of us,” said Meredith Karr, associate creative director at barrettSF. “So, our goal was to create something relatable and, consequently, meaningful. With the help of our incredible partners at Sutter, we gathered thousands of small details to capture the big picture.”

“This creative focuses on Sutter’s exceptional care across our integrated network and how our care teams see patients as people first,” said Jim Macksood, vice president of External Affairs and Marketing. “Whether it’s providing therapy dogs in our waiting rooms or innovative oncology research, we have thousands of dedicated individuals helping support our patients, so they get the quality care they deserve.” 

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from Sapka Communications
63
0
ALL THEIR NEWS
Work from Sapka Communications
A Coming of Age Story
The Island School
31/10/2024
11
0
Delivery
Chicago Sports Network
08/10/2024
3
0
Three Teams, One Network
Chicago Sports Network
08/10/2024
5
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0