BBDO Germany Crafts Powerful Online Debut for BUGATTI W16 MISTRAL

In December 2021, BUGATTI started cooperation with BBDO Germany. Their mission: building a digital home for BUGATTI, worthy of the legendary luxury automotive brand. A multi-sensorial online space that can live up to Ettore Bugatti’s famous motto: “If comparable, it is no longer BUGATTI.” 

Now BBDO Germany shows the first project for the launch of the new BUGATTI W16 MISTRAL. The latest breath taking hyper sports-car gets its name after the powerful Mistral wind that rules the south of France. The microsite (https://w16mistral.bugatti.com/) offers an intuitive audio-visual experience for users to see the car closely. Taken as the main anchor, the wind of Southern France guides the viewer throughout the site in storytelling and graphical elements. This unique customer journey is supported by features such as blends of ambient; in-scroll sounds or 360° views of the car viewable through scrolling and combined to intimate storytelling and images that dive into the history of the brand also including its myths and anecdotes.

With the new BUGATTI W16 MISTRAL microsite BBDO Germany gives first hints of the user experience and design of the newly developed BUGATTI website, which will be launched in the coming months. 

“BBDO strongly convinced us during the pitch last year, by understanding our brand, our objectives, and having appealing creative ideas plus the technical expertise. The newly launched W16 MISTRAL microsite is a good illustration of that, and we are looking forward to their upcoming ideas”, says Lorenz Nause, head of marketing and communications of BUGATTI.  

“BUGATTI is unparalleled both in the luxury and the automotive segment. A brand that is constantly pushing the boundaries of what is possible” says Cornelius Koelblin, chief growth officer of BBDO Germany. “This legendary brand deserves a digital home worthy of it. We want to create immersive experiences that bring the brand to life.”