BBDO New York Creates PSA to Challenge Dictionary Definitions of 'Women'

To mark International Women’s Day, BBDO New York is launching “It’s Time to Redefine,” a public awareness campaign designed to challenge the definition of a woman as it currently appears in online dictionary resources.

A review of these sources reveals that the existing definition of “woman” includes terms such as “servant,” “mistress,” and “prostitute.”  “It’s Time to Redefine” is intended to spark a movement and to change the conversation.  The campaign includes a public service announcement and an online petition. 

Check out the PSA below.And to sign the petition, go to itstimetoredefine.com