BBDO New York Helps Smooth Things Over with Latest Snickers Campaign

As a twist to the ubiquitous 'You’re Not You When You’re Hungry' campaign, Snickers is reminding fans that they’re also not smooth when they’re hungry.

Created by BBDO New York, the work to support the brand’s newest innovation includes 'Heist', which kicked off on February 3th as part of Sunday’s NFL Countdown. The remaining TV ('Lame') and OLV ('Unsneaky', 'Hood Slide') ads kicked off February 4th, and all creative will run nationally through 2019.

Print will run in a variety of national publications, including US Weekly, People, Entertainment Weekly, Sports Illustrated, Real Simple, Game Informer, GQ and Taste of Home.

On the heels of the new ad creative launch, the Creamy Snickers #SmoothItOver PR and social campaign will kick off on February 15th, 2019, inserting the new product into the cultural conversation around consumers’ most 'unsmooth' moments, beginning with Valentine’s Day.

On the day after Valentine’s Day, throngs of significant others will be reeling from orchestrating an un-smooth Valentine’s Day ending in 'nomance' instead of romance. On February 15th only, fans will be able to #SmoothItOver with the chance to give unique Creamy Snickers-infused flower bouquets to their boo, best friend or gal pal. Fans in New York City can claim their free bouquet by tweeting: @Snickers #SmoothItOver + [chocolate emoji].