BBDO NY Takes You on an Audio Tour of Foot Locker Stores

Foot Locker's tag line is "APPROVED,” because everything in the store is curated, and only the best-of-the-best make it to the sneaker wall. 

To tell this story in-store, and deliver a differentiating experience to customers, Foot Locker launched "Audio Tours" in more than 300 stores across the country. 

Sneakerheads can input codes found next to select shoes on their mobile device and hear the stories behind the sneakers. 

BBDO New York interviewed the most influential figures in sneaker culture, from designers, to journalists and athletes, to talk about the cultural significance, inspiration and technology, in each shoe; making every shoe bought at Foot Locker more meaningful.

You can learn more about this latest in-store innovation created by BBDO New York by viewing the video below: