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Group745
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Creative in association withGear Seven
Group745

BBDO Worldwide Literally Chases Pizza with Pepsi in ‘Pepsi Chase Cars’ Stunt

12/09/2024
Advertising Agency
New York, USA
690
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Campaign ensures that pizza deliveries aren't completed without an ice-cold Pepsi on the scene

Today, Pepsi is doubling down on its commitment to food and taste pairings with the launch of their 'PEPSI Chase Cars' stunt, a humorous take on the classic pizza delivery, with a twist – reminding all pizza lovers that your next pie should be chased with a Pepsi.

On September 13, when pizza cravings reach their peak (over 40% of ALL pizza orders are on Fridays), Pepsi is upping the ante with a mouthwatering deal. Pizza lovers who purchase Pepsi, Pepsi Zero Sugar, Diet Pepsi, or Pepsi Wild Cherry in 2L or 20 oz. bottles will have the chance to score a free pizza with minimum order amount from select eateries while supplies last from 4 – 10 p.m. ET.

The brand's humorous stunt videos show the lightning-fast 'PEPSI Chase Cars' in action, ensuring pizza deliveries aren't completed without an ice-cold Pepsi on the scene. Created in collaboration with BBDO Worldwide, the content depicts various deliveries, where hungry, everyday consumers are waiting for their piping hot pizza when a surprising twist occurs. Suddenly, a visibly marked 'PEPSI Chase Car' pulls up alongside a pizza delivery vehicle and an over-eager delivery driver jumps out just as the pizza is being handed to the customer – handing over a complimentary Pepsi to ensure flavor doesn't get away.

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