Beautyrest Mattress Spot Helps You Get Your Best Rest

As you know, there’s nothing better than an undisturbed sleep, and mattresses matter…

Recently McCann Detroit partnered with its client, Beautyrest, to reimagine a truly unique creative campaign from nearly 30 years ago (1995), which used a bowling ball to demonstrate the individualised support and motion separation that Beautyrest delivers with their Pocketed Coil Technology.

The new brand campaign landed this month in the US across video, display, social, and search.

McCann Detroit, which also coined Beautyrest’s new tagline – 'People at their best get their Beautyrest' – did not make the original bowling ball commercial back in ’95 but channelled its original spirit in this new one, creating a mesmerising demo once again with bowling balls. The work cuts through the mattress sameness in the market.

Brad Emmett, chief creative officer, McCann Detroit, “Building enduring brands, like Beautyrest, is what we love to do. We brought back the bowling ball to explicitly and beautifully demonstrate the product benefits that make Beautyrest a leader in the category. ”

Tim Oakhill, CMO, Beautyrest said, “Our new Beautyrest campaign goes back to our roots. The original bowling ball commercial first aired in 1995, and then again in 2006, and we are excited to re-imagine that concept to highlight the individualised support and motion separation that Beautyrest delivers.”