Bedeschi Film's Alberto Poli Directs a City Adventure for Peugeot Rifter

Peugeot's new 'City Adventure' was created as one of the first live cross-media productions in Italy. Case history, press campaign, influencer posts and digital content was produced instantaneously while the two protagonists lived the experience Peugeot had set up for them. 

The engagement from the two influencers Gulielmo Scilla (@willwoosh) and Alice Ventuei (@alicelikeaudrey) was key to the success of the campaign. During the two days of shooting the duo posted videos and photos on Peugeot’s and their own social media channels, while the case video was being shot along with the press campaign content and the digital material at the same time. The end result is an engaging piece of comedic branded content with strong cross-media value.

The project was created by Havas and directed by Bedeschi Film's Alberto Poli.