Behind Every Olympian is a Purplebricks Estate Agent

Purplebricks is launching its biggest ever campaign with a playful take on its sponsorship of Team GB for the 2020 Tokyo Olympics, as it drives home its ambition to be the nation’s favourite estate agent. 

Already the UK’s biggest estate agent, Purplebricks will continue its tradition for its irreverent and funny creative with a series of spots that examine its title as ‘The Official Estate Agent of Team GB’.  

Accepting that the last thing any elite athlete needs in their training camp is an estate agent, the campaign will feature ‘Alice’, a Purplebricks estate agent who tries to draw parallels between the tireless work of a Purplebricks agent to sell a house and those of Team GB’s finest athletes to bring home medals this summer.   

The campaign, directed by Benjamin Green, produced by MindsEye and supported by Wavemaker in media planning, features four decorated Olympic athletes:

• Laura Kenny CBE, Olympic Cyclist and gold medallist at the London 2012 and Rio 2016 games
• Bianca Walkden, Triple World Taekwondo Champion and 2016 Rio Olympic Bronze Medallist
• Dan Goodfellow, Silver Medallist in 2019 Men’s World Champs 3m synchro dive and Olympic Bronze medallist at Rio 2016 
• Moe Sbihi MBE, Team GB Rower and Olympic Gold medallist from Rio 2016 in the Men's Coxless Fours and Bronze Medallist at London 2012