Beleaguered Family Is Saved by Better Doors in Masonite Campaign

Tired of the daily 'Door-mageddon' plaguing your household? You know the drill: the incessant slamming, the ear-splitting squeaks, the flimsy frames that offer less privacy than a shower curtain. Fear not, weary homeowner! Masonite, in partnership with agency Morning Walk , has unveiled a hilarious new campaign that transforms the frustrations of a modern family into a breezy narrative where doors, and all they can do, take centre stage.

Directed by the Norman Brothers, the campaign playfully highlights the transformative power of high-quality doors, showcasing a hapless family battling a series of door-related disasters. From the toddler who unleashes a door demolition derby to the rebellious teenager who slams their bedroom door with the force of a small earthquake, this family knows the true meaning of door-induced despair.

But then, two door-saviours arrive – the dynamic duo of Masonite experts – armed with knowledge, expertise, and a selection of doors that are as beautiful as they are functional. Suddenly, tranquillity reigns supreme. The slamming stops, the squeaking ceases, and the family rediscovers the joys of a quiet home. The casting, pace and visual style bring a playful, breezy sense of humour to what might otherwise be an “open and shut” case. 

Get ready to laugh out loud as this family's door-related woes unfold. The Masonite campaign is a comedic masterpiece that proves that doors really can do more.