The campaign by BBDO Belgium featured on some of biggest radio stations including Radio 1, Radio 2, Studio Brussels, Willy Radio, NRJ, La Première and Joe
Most Belgian artists lack the funds to create and produce new music. That’s why the Belgian Music Fund was launched by Sabam for Culture, Playright +, together with interest groups for music artists GALM and FACIR. In a campaign by BBDO Belgium, Belgium’s most famous artists take a stand for those who lack the funds to record new music.
Artists with nationwide or even international fame like K’s Choice, Sttellla, IBE, Blanche, Clouseau, Willy Sommers and many more, re-recorded their most iconic hits. Fan favourites such as 'En Dans', 'City Lights', 'Als een leeuw in een kooi' and 'Not an Addict' were remade without music. After a classic recognisable intro, the music disappears and you can hear the artists speak out the lyrics instead of singing them. Before the song continues with the second verse, the artist reads the message: “A song lyric is not music yet. Many musicians don’t have the funds rehearse, play, record or produce their music. Support them on belgianmusicfund.be. Don’t do it for me, but for the K’s Choice / Clouseau / … of tomorrow.”
Belgium’s biggest radio stations played the songs without music, including Radio 1, Radio 2, Studio Brussels, Willy Radio, NRJ, La Première and Joe.
Tom Kestens, GALM vzw says: “Now all live concerts – the most important source of income for most artists – are on hold, even more artists are stuck with no resources to create. With this fund, we don’t just want to get the Belgian music scene out of the current crises. We want to relaunch it for good so we can continue to enjoy Belgian Music."