Beloved Comfort Food Brands KD and KFC Join Forces in New Boldly Delicious Collaboration

Canada’s favourite comfort foods just got even more crave-worthy. Today, the KD and KFC brands join forces to unveil three limited-edition offerings across grocery retailers and KFC restaurants nationwide. Introducing: KD KFC Original Recipe Flavour Mac ‘n Cheese, now available on grocery shelves, and the KD Mac & Cheese Chicken Sandwich and the KD Mac & Cheese Snacker Wrap, both of which are available in all KFC Canada restaurants. The Canada-exclusive collaboration marks the first time either has collaborated with another brand to launch limited-edition retail offerings and in-restaurant menu items together at the same time.

Many Canadians are hungry for more intense flavour profiles and unexpected food combinations. However, they prefer to try them with familiar foods from brands they know and trust. To answer on this growing desire, the collaboration between two iconic comfort food brands combines KFC’s culinary heritage of southern-style fried chicken with KD’s expertise in mac & cheese. Together, the brands are bringing fans bold new ways to enjoy unexpected yet delicious combinations of two Canadian classics.

"KD fans have always personalised their mac & cheese with their favourite flavours, and we’re excited to take that to a whole new level by partnering with KFC, another iconic comfort food brand," said Brian Neumann, head of brand communications, Kraft Heinz Canada. “Just like when you think of mac n cheese you think of KD, fried chicken is synonymous with KFC. These drops will be the first time these two iconic flavours are coming together and the result is incredible. We can’t wait for our fans to try it."

“Our partnership with KD is KFC Canada’s largest brand partnership to date and the first to feature an exclusive menu launch with a grocery offering,” said Katherine Bond-Debicki, chief marketing officer at KFC Canada. “By partnering with Canada’s favourite Mac ‘n Cheese, we’re excited to offer fans a bold flavour combination that is a must-try. Two iconic brands, known for delivering crave-worthy comfort, coming together to bring you an epic collaboration you never knew you needed.”

Each new offering packs a punch of delicious flavour:

• KD KFC Original Recipe Flavour Mac ‘n Cheese: Now Canadians can season their KD with the Colonel’s secret blend of eleven herbs and spices. 
• KD Mac & Cheese Chicken Sandwich: Tops KFC’s signature triple-breaded, classically seasoned chicken with creamy original flavour KD to deliver the ultimate cheesy experience. 
• KD Mac & Cheese Snacker Wrap: Features KFC’s beloved crispy chicken tenders alongside original flavour KD, wrapped up in a warm and fluffy flour tortilla. 

To introduce the world to the tasty partnership, KD and KFC created the “It’s Finger Lickin’ KD” campaign, which brings together the best of both brands, swapping its most iconic elements in a bold and authentic way. To stoke Canadians’ curiosity ahead of the launch, Colonel Sanders popped up around Toronto this past weekend, donning a new take on his classic suit that subtly nodded to the partnership with KD. He took a stroll through Canada’s most iconic food show–the Canadian National Exhibition–and bought out all the KD from several local grocery stores, interacting with fans and teasing the collaboration.