Fujitsu
has released a beautiful film, showcasing the company’s impact on our world and
the empowering effect its innovative technology can have in everyday
life. Skydive reveals the layers of information and data that
lie under the surface of the technology of today and tomorrow. Technology that
allows us to live lives free to create and enjoy.
Richard
Dorey and Mark McCall, Creative Directors at mcgarrybowen were enlisted to
concept a film that dramatized the future society that Fujitsu are working to
create. They engaged The Sweet Shop and director Ben Dawkins to bring the
project to life, creating a film that places Fujitsu's human centric innovation
in a warm, cinematic world.
Ben
worked closely with Glassworks on all the graphical elements, working methods
and animation. This hands-on, involved approach helped create a final film in
which graphical elements fit seamlessly into the real world, accentuating the
film’s message, rather than detracting with complexity.
“It was wonderful to feel so much passion from everyone involved from cast to crew to post,” says Ben. “It made the experience so much more rewarding on every level.” Paul Jordan, mcgarrybowen’s Executive Creative Director said "This is our third campaign for Fujitsu and each time the work gets stronger. Ben has beautifully portrayed the net human benefits of Fujitsu's technologies in a way that feels incredibly filmic.”
Spencer
Dodd, MD at The Sweet Shop added “It was a true collaborative project and a joy
to work closely with mcgarrybowen and Glassworks to make a film that takes us
out of a clinical world and into a human one and that gives us hope in the
future. We couldn’t be more pleased with the outcome.”