Ben Strebel Redefines Healthy for Health Insurer Atupri

Ben Strebel’s film for Health Insurer Atupri, aims to redefine what it means to be healthy.

This campaign devised by agency, Scholz & Friends (CH), offers a different definition of wellbeing that speaks to the individual. There is no blanket approach to health, rather we all need to do what is good for us, be that laughter, love, feeling confident in who we are or chasing that next ramp. This powerful idea is captured in photographic black and white with a visceral intimacy to its subjects. 

Rather than an insurance company that prescribes what it means to be healthy, it puts the diverse individual needs of their customers at the heart of their holistic ethos.