Benny the Bull Has the Right Kind of Magic in State Farm Insurance Spot

As long-standing sponsor of All-Star Weekend and continued presence in the basketball space, State Farm furthered its on-the-ground Neighbourhoops activation and cultural relevancy with a Benny the Bull creative spot, premiering on All-Star Weekend Feb. 16-18th. Lucas Oil Stadium was home to State Farm All-Star Saturday Night on Saturday, Feb. 17th where the brand was a title sponsor and sponsor of the three-Point Shootout.

With an eye toward gen z and millennial customers, State Farm has evolved its holistic ad/marketing approach and over a decade-long partnership with the NBA, WNBA and NCAA to stand at the helm of sports marketing while strategically tapping into the cultural heat of the day and exceed customers’ evolving expectations.

The fourth spot of the 'Right Kind of Magic' campaign (which launched in September 2023), 'Bull' features Benny The Bull, Tim Sinclair (Chicago Bulls announcer) and Jake from State Farm after being summoned when a tree falls on a woman’s car.

During the weekend, fans visiting the convention centre could test their basketball and State Farm jingle skills with an interactive game with an LED halfcourt (just like the real court) that lit up the path to make a basket alongside the nine-note State Farm jingle. The activation was created by The Marketing Arm.