Berger Reveals Trade Cecrets in New Campaign with DDB Melbourne

Speaking to trade painters directly, the new campaign brings to life their unique experiences and tricks of the trade, which only trade painters will truly understand. Like how the back of your sandpaper makes a good shopping list, or why painters tape isn’t really for proper painters at all. 

The campaign builds on Berger’s well-respected, no BS past to create a contemporary brand that artfully and authentically portrays the craftsmanship and hard work of professional painting. Shot by acclaimed photographer Stephen Dupont, the tonally and visually distinctive films and stills are designed to cut through against other paint brands in the market.

David Adams, brand manager at Berger Paints said, “By demonstrating Berger’s intimate knowledge of the ins and outs of their profession, the brand is positioned as the paint of choice for trade painters. Berger is the paint for painters in the know.”

 

Josh Brown, senior art director, DDB said, “Trade painters are full of inventive solutions. You can’t help but be inspired by their ingenuity and mastery of their craft. By shooting in black and white, the focus is pulled from the decorative quality of the paint, to the experiences of professional painting.” 

The campaign has launched across trade-targeted media including OLV, radio and social.