Betano Betting Puts Life on Hold for the Thrill of the Euros

Betano, official sponsor of UEFA EURO 2024, rolls out a captivating new campaign that playfully puts life on pause declaring "Hey! It’s the Euros. Now, everything else will just have to wait.” 

Masterfully directed by Owen Trevor Black, creatively crafted by Another Circus and produced by Topcut Modiano, this ad cleverly transforms outlandish moments into captivating pauses filled with anticipation and excitement for the thrill of football.

Set in diverse scenes -from attempts to photograph Bigfoot to alien abductions and rocket launches- each extraordinary shot humorously freezes as characters are drawn to check the latest on Betano's mobile site. The twist? Each interruption is tied to the excitement of live betting on the EURO 2024 matches. The climax reveals all characters engrossed in the Betano experience, demonstrating the magnetic allure of the tournament.

Now on air in Canada, Germany, Spain, Portugal, Bulgaria, and Romania.