Betano Shows That ‘Every Success Starts with a Bet’ in World Cup Campaign

Every victory starts with a bet. Betano, one of the largest sports betting platforms in the world, invites Brazilians to bet during the World Cup through its new campaign. Bringing an exciting story, involving resilience, faith and victory, the spirit resembles success stories from players part of the Brazilian national team. The idea is to encourage the idea that, in life, every success starts with a bet. 

Ampfy's integrated campaign includes bits of diverse channels but mainly focuses on 'Acredite', a film directed by trio Youth, from Stink, and with audio production from Satelite. 

The film also works as a great product demo, where people can learn to use the platform and gain benefits by betting on the game plays that appear in the campaign.

"Football is in Betano's DNA and we know that, culturally, Brazil reflects the national passion for sport and for championships such as the World Cup. In such manner, the union of these elements sealed the opportunity for us to be the only market of Kaizen Gaming to carry out a local campaign during the event. We are satisfied with the result as the campaign goes beyond promoting the brand and our business. It delivers an exciting and positive message to everyone about believing and betting on dreams, overcoming challenges and moving forward towards victory, just like in sport," highlights Alexandre Fonseca, country manager of Betano in Brazil. 

Among the various initiatives of the campaign, the sponsorship and naming rights to the biggest festival in the country during the World Cup, Village Betano, also stand out. The event takes place until the 18th of December, at Jockey Club in Rio de Janeiro, during the World Cup matches. The festival will broadcast games, concerts and various brand activations.

"Our campaign explores a unique point of view that differentiates Betano from competition. It is a great tribute to the resilience of Brazilian athletes who, despite all the difficulties, never stopped betting big on their careers," explains Fred Siqueira, CCO of Ampfy.

Responsible for Betano's entire media strategy, Artplan, launched the campaign last Sunday (11/20), during Globo's program Fantástico. 

"We built a media strategy focused on encompassing the World Cup theme at different points of contact, always focusing on the consumer's journey," points out Joana Chulam, general director of media at Grupo Dreamers.