BETC & CANAL+ Celebrate The Unsung Heroes of the Football Season

CANAL+, France's premium subscriber channel for movies and sports, kicked off France's football season with a new campaign created by BETC, featuring their new tagline, 'Making Sport Bigger is Our Sport'.

The film highlights the insider action CANAL+ brings to its subscribers, illustrating the passion and expertise of its cameramen, and showcasing their devotion to bringing spectacular images to fans.

The spot underscores the channel's unique expertise in transmitting matches and reaffirms their commitment to providing the best of France's Ligue 1, Champions League and Barclays Premier League matches to its subscribers.