BETC Crafts Perfect Illusion Between Gaming and Reality for Ride-Sharing App Heetch

A ride-hail VTC that won’t refuse your fare just because you live in the suburbs, or one that will never leave you in a difficult situation, even if it’s 4am and you only have cash in your pocket?

Yes it exists, and its name is Heetch.

Heetch is the only ride-hail VTC that will accept every mission you give them: the most reliable VTC on the market, the only one to accept cash, Heetch takes you everywhere, no matter the time, transforming the city into a genuine playground... not unlike a video game!

This is the purpose of this new campaign thanks to which, through meticulous choreography, a third-person point of view and ultra-pop treatment, the brand creates the perfect illusion between gaming and reality. A singular universe that comes to life in a saga of several video capsules and a print campaign.

Shot entirely between Pantin and Aulnay-sous-Bois, this new creation from BETC is masterfully executed by Kourtrajmeuf. This collective of women directors for whom the culture of the Parisian suburbs has no secrets highlights the daily life of young people and the obstacles they encounter to move across a map that continues to expand.

With 80% of its trips to or from the suburbs, Heetch continues to position itself as the suburbs’ sponsor that bypasses clichés to go beyond. The French ride-hail VTC does it here in a fun way with a 100% original creative environment reaching young people as a priority. Heetch has always and will always view the suburbs and central Paris equally, so no matter where you come from or where you go, you at last have a ride-hail VTC to entrust all your missions.