senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

BETC Hits the Dusty Road with Western Inspired Peugeot Spot

17/09/2014
Advertising Agency
Paris, France
147
Share
Wanda's Wilfrid Brimo channels spaghetti westerns into Peugeot's new campaign

Following up on the commercial success of its latest models, Peugeot is releasing their latest grand tourer, the new 508, with a campaign created by agency BETC featuring the tagline "The road is its territory".

The campaign centers on the film "Western", directed by Wilfrid Brimo and produced by Wanda, inspired by one of the brand's most notable films in the early 2000's for the 607. With black and white cinematography, the spot follows a group of Peugeot 508s overlooking the construction of a new highway from a parking garage in the desert, waiting for the road to be finished so they can conquer the new territory that lies in wait.

The worldwide multimedia campaign also includes a new website "Unlock the Road", which allows users to view exclusive and interactive content. The Peugeot 508 made its debut in the press, outdoors and in web banners earlier this month.


Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from BETC Paris
EV BTS
Michelin
04/11/2024
7
0
No Bad Choices
CANAL+ International
25/10/2024
26
0
The Eyes
LADAPT
22/10/2024
10
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0