Betting and Gaming Platform Neds' New Spot Takes it to the Next Level

Neds, part of the leading global sports betting and gaming entertainment operator Entain Group, has launched its first major brand campaign in over two years.

Created by The Monkeys, part of Accenture Interactive, the new campaign builds on the brand’s enduring platform: ‘Take it to the Neds Level’, and brings to life the excitement and innovation that Neds has become renowned for. 

Neds, which launched in the market four years ago, is among the fastest growing wagering brands in Australia.

The Neds Levels campaign aims to capture the unrivalled experience Neds gives its customers through innovative products, Punters Toolbox, thrilling promotions, and best-in-class mobile app.  

“Neds punters love their racing and sport, but they also love discovering the latest in tech and experiences on and offline. They’re always hungry for the next big thing. We want our new campaign to speak to this excitement and desire for next-generation betting – so our customers understand we will always strive to bring them the latest and greatest online wagering has to offer,” said James Burnett, chief marketing officer of Entain Australia.

The spot, directed by Ivan Grbovic, sees a young man’s punting experience quite literally elevated to new heights with Neds. In the 60 second film we follow him as he travels through floors of a high-rise building – encountering a range of unbelievable moments, from cheering on the winning goal with a bunch of footy fanatics, to crashing through the luxury apartment of a prized greyhound, interrupting a UFC fight club, and discovering (destroying) a collection of priceless sporting memorabilia – each level more epic than the next. 

“When we started working with the Neds team, it didn’t take us long to discover the propelling, innovative force that sits at the core of their business and the brand,” said Connor Beaver, creative director, The Monkeys.

“When it came to the work, we knew we wanted to capture this feeling of next-generation betting and showcase the elevated experience punters have come to expect with Neds.”

The campaign has launched nationally, and will run on broadcast television, BVOD, cinema, OOH, radio, online, digital and social.

This campaign is the first collaboration with The Monkeys, part of Accenture Interactive, since its appointment by Entain Australia in October 2021.