Biborg Named as Bandai Namco’s Media Agency for Third Year in a Row

Biborg announces the renewal of its collaboration with Bandai Namco Europe as media agency for the third consecutive year. Since 2022, Biborg has played a central role in the video game manufacturer’s digital media strategy, demonstrating recognized expertise and a deep understanding of the sector’s audiences.

Under the direction of Alex Humpage-Versavaud, Biborg's media department, based in Lyon and composed of six experts, proved its unique and transparent approach to Bandai Namco.

Created in 2020, Biborg's media department (30% of the agency's revenue) stands out for its ability to reduce opacity and demystify the complex processes related to digital advertising. Biborg's philosophy is distinguished by its total transparency on costs and data usage. By creatively leveraging data segments, Biborg enriches its clients' marketing, enabling more targeted and effective communication. This transparency, combined with the teams’ independence and agility, have continued to strengthen the agency’s ties with Bandai Namco.

“The strength of Biborg also lies in its objective and expert perspective on the video game segment. As both a creative and media agency, Biborg ensures optimal coordination between creative choices and media purchases. This synergy allows for the creation of high-impact and highly engaging campaigns, perfectly aligned with audience expectations," adds Alex Humpage-Versavaud, chief media and strategy officer at Biborg.