Big Al’s & LBB Want You to Tell It like It Is
Last month, Big Al’s Creative Emporium revealed their cheeky Valentine’s Day iteration of Banks’s Tell It Like It Is campaign.
The mischievous ad is part of the brewery’s ongoing campaign that combines real graffiti with Banks’s social platforms to create a witty social commentary in line with the brand’s West Midland roots – and we loved it.
With £1,000 up for grabs for any submission that’s used – not to mention the chance to be a part of the campaign’s Cannes entry – we’re also giving anyone who submits a scamp to Big Al’s a year’s subscription to the LBB Freelancers directory.
The Freelancers section is a new home for talent, from directors and DOPs to creatives and crew, to showcase and find work.
The Brief
This is your chance to create the next famous execution in Banks’s beer graffiti campaign, Tell It Like It Is.
We are looking for scamps of your witty observations on everyday life that prick some topical bubbles, say what needs to be said, make a point, poke some fun, and bring some wry humour to the streets of the West Midlands.
What’s up for grabs? Any work we use will earn the author £1000 (per execution), plus the chance to be part of the Cannes entry for the campaign (we will be entering the best 4 or 5).
Scamps to stef@bigalscreativeemporium.com
Closing date is 14th March 2017.
Do’s and Dont’s:
Don’t be too visually intricate. We will need to turn your scamps into stencilled graffiti so keep visual ideas simple. We will also ‘tag’ each execution with a pint of Banks’s and the endline ‘Tells it like it is’.
Don’t feature celebrities (Beckhams, Kardashians etc) as they are ‘brands’ with lawyers who may come after us. People in the public domain (politicians etc) are fair game though.
Don’t mess with logos or trademarks (be that Coke or the Liverpool FC) #bloodylawyers again.
Don’t suggest that drinking makes you more successful or attractive.
Don’t encourage ‘rapid’ or ‘binge’ drinking.
Don’t use any images/depictions of people under 25.
Here are some of the pieces which have already gone up…
