Big Company's Have an Individual Impact in BASF Spot

We can all do things to make the way we live more sustainable, but as individuals our impact is obviously limited. If you are the world’s biggest chemical company though, your attitude to sustainability makes a very big difference indeed. 

Matt Houghton’s latest films, for Droga5, document some of the ways that BASF is working to become more sustainable by focusing on the thinking of the individuals who make up this huge, omnipresent company. If you are sitting at a desk, or holding a phone, while reading this, it’s almost certain that something within your reach will contain a BASF manufactured material.