Big O Tires’ Latest Campaign Shows the Ripple Effect of Car Troubles
Car troubles can lead to a lot of life’s 'oh no!' moments. The newest campaign from Big O Tires, created by Kansas City-based agency Barkley, takes a humorous look at the ripple effect these 'oh no!' moments can have on others.
In the new spots, car troubles lead to big drama: a construction crew stranded without porta-potties, a soccer team’s post-game meltdown, and dazed customers assaulted by flying fish. Thankfully, 'The Team You Trust' is always there to turn your big 'oh no!' problems into 'Big O Yes!' solutions, so you can get back on the road and back to the important moments in life.
The campaign launched on TV and radio in April and will extend to social activations this fall. The spots are a second iteration of the highly successful Big O Yes campaign that first debuted in 2017.
