Bites Launches Product Content House Crunch

Bites Production Hub continues its expansion in response to client needs with the launch of product content house, Crunch. 

Crunch crafts compelling digital stories and snackable packshots that spotlight the unique features of packaging, food, beverage, and beauty products. It combines Bites’ expertise in product content – spanning lighting, motion control, and creativity – agile post production, and AI-driven solutions to swiftly deliver specialised assets for those in a time crunch.

With such scalability and efficiency at its heart, the launch of Crunch answers growing client demands for smaller pieces of audience-specific content delivered at speed and on a budget as the border between TVC and digital fades. While based in Warsaw, it is primed to offer these services globally, as its strategic Central Europe location facilitates cooperation with all four corners of the world on a compatible timezone.

The digital content house operates synergistically with production studio, Bites. – which also shares the overarching infrastructure of Bites Production Hub – carrying out a complementary yet distinct role within the broader advertising market through Crunch’s special focus on rapid turnaround projects. The seamless integrated setup allows Crunch to leverage the technological and logistical advantages of being a part of the Bites Production Hub ecosystem, which also includes three more compatible companies to support commercial content creation from concept through to shoot: technical rental company, TILT; tabletop inspiration hub, Director’y; and visual lab and in-house R&D facility, chptr.

The Crunch team comprises dedicated professionals, producers, photographers, video experts, post-production specialists, and AI pioneers. It is led by general manager Stanisław Czerniawski, previously a producer at Bites Studio. There, he managed high-stakes projects, equipping him with not only project management and creative direction expertise, but also the skills needed to spearhead innovative initiatives. His active involvement in the creative industries, including directing and music, adds a unique artistic dimension to his robust leadership abilities, making him the perfect choice to guide Crunch towards realising its ambitious objectives.

Above: Crunch general manager Stanisław Czerniawski

Stanisław Czerniawski, general manager, comments, “My goal is to create an incredible workplace at Crunch, where the team will have visual development opportunities, incorporating an inclusive environment with unprecedented production efficiency. I believe Crunch to be a new, and outstanding content house capable of answering the new digital needs of agencies and clients with ease.”