Black Lives Matter Launches Powerful Twist on Facebook’s 'Safety Check'

As part of a week of action from MLK Day to Inauguration Day, Black Lives Matter and JWT NY are launching a web app called 'Mark Yourself Unsafe'.

MarkYourselfUnsafe.com lets Black people mark themselves unsafe for being Black in America on social media. And allows non-Black people to show their support.

It offers a powerful twist on Facebook’s 'Safety Check' that allows users near a major crisis to let their friends know that they’re safe.

Using social media to continue the conversation about how precarious living in the United States is for Black people, Black Lives Matter take one critical step to raise awareness of the impact of race and racism on our society.

Throughout the week, Black Lives Matter will take action by organising Black communities, telling Black stories, and using Mark Yourself Unsafe to recall the important conversations about racism in America.

Patrisse Cullors, Co-founder, Black Lives Matter, said: “From slavery to Jim Crow to prejudicial and deadly policing, America has never been a safe place for Black people. We need to take action to continue to raise awareness about how racism impacts our families and communities. Mark yourself unsafe and show your support.”

“We know that social media is only one way to take action on behalf of the Movement for Black Lives. After marking yourself unsafe, we ask that people take additional action by joining local organisers in demanding justice in the streets.” She added.