Black Metal Band Lightens Up in This New Illuminated Apparel Campaign

In this new campaign directed by Peter Dietrich, various inhabitants of the Norwegian city of Tromso, apparently Europe’s darkest city, elucidate on wearing Lunative’s illuminative clothing.

The campaign, created by Grey Berlin, consists of five short webisodes featuring real-life citizens of Tromsø, Norway’s northern-most town, which experiences a 'polar night' of no sunlight lasting three months each winter.