Blink Directors Jonny & Will Bring Household Furniture to Life for IKEA Australia

Blinkink’s resident puppeteers and directors, Jonny & Will, return to direct IKEA Australia’s ‘The Best Day Is The Everyday’ 2017 campaign after puppeteering on Dougal Wilson’s successful IKEA T-shirts ad in 2015.

Using clever and inventive puppetry, the directors breath new life into everyday objects, creating endearingly playful product heroes across four different spots. Most recently their Summer ad follows a gaggle of MAMMUT stools playing hide and seek at the grandparents, whilst Spring see’s helpful houseplants spruce the place up with some GURLI cushion covers, EKET cabinets and a VIMLE two seater sofa. GULDLOK aprons steel the show in the second and The LUDDE sheepskin rug family are the stars of the first spot.