senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

BMF Launches First Campaign for BWS, Celebrating Pre-Party Rituals

11/11/2024
Agency
Sydney, Australia
220
Share
BMF won the Endeavour account in July. The agency's first work for BWS encourages Aussies to indulge in their pre-party routines
BWS has launched a new brand campaign under its Refreshingly BWS platform, telling Aussies however they like to pre-party, BWS is here for it. Created by BMF, who won the Endeavour Group creative account in July this year, the new campaign encourages Aussies to indulge in their pre-party routines because with BWS’ convenience, the cold bevvies ready whenever you are.

An Le, head of brand marketing said, “We all know the lead up to a night out can be just as fun as the event itself. At BWS, we’re the perfect wingmate for these moments of anticipation. Whether you’re picking up a six-pack for later or grabbing some bubbles on your way out, we make it easy so you can enjoy the best part of the night - getting ready!”


“With over 1,450 stores nationally and a large curated and chilled range of drinks, BWS convenience means there’s always time for your pre’s”, she said.

“We’re stoked to start our partnership with the BWS team,” says David Roberts, group creative director, BMF. “This campaign is a celebration of the pre-party ‘you’. The one that needs to doom-scroll on the toilet, dance in your undies and watch a documentary about dugongs before going out. Luckily, with a BWS on the way, you can observe all your sacred pre-party rituals and still rock up on time-ish.”

With media strategy and buying led by Carat, the integrated campaign will roll out across TV, OOH, radio, digital, social and in-store.
Brand
Agency / Creative
Media
Production
SIGN UP FOR OUR NEWSLETTER
Work from BMF
Here For It
BWS
11/11/2024
30
0
28
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0