senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

BMW Captures the Thrill of the Drive for M3 Sedan

29/05/2024
Digital Production Agency
Berlin, Germany
109
Share
Fast-paced film from Media.Monks is a visual ode to the ultimate experience of driving

Today, automotive innovator BMW launched the new BMW M3 with an exhilarating global campaign. Produced by Media.Monks (part of the The Marcom Engine), the hero film captures the addictive rush of the BMW M3 performance.

The campaign’s film is a dynamic celebration of driving pleasure, reflecting the driver's experience through vivid stages, and puts the viewer in the driver’s seat to experience the iconic BMW M brand.

Symbolic elements encapsulate euphoria, ecstasy, and pure joy, while slow motion highlights the present moment, free of distractions.

Director Lukas Tielke explains, "I aimed to create distinct worlds to amplify these emotions. The fusion of unique colours, elements, and speed ramps captures the sheer beauty of the emotional rush."

The campaign will run globally, with the main film featured in digital media and DOOH, alongside TikTok content tailored for younger audiences.

Brand
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Work from Monks Germany
Duality Untamed
BMW
02/07/2024
10
0
M3 Sedan
BMW
29/05/2024
90
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0