Bold Saves the Day in Latest Campaign Crafted with Fresh Film and Sye Allen

Bold approached Fresh Film and director Sye Allen to work with them on their latest commercial. The relatable campaign continues with its perceptive scenarios highlighting when parents most need that extra help with the laundry.

‘Back From Holiday’, recalls that joy of returning home from a lovely sunny holiday only to find a wet UK to deal with on top of your vast pile of laundry. While ‘Shopping Haul’, sees a Mother solve her daughter's nightmare: when she ruins her new top fresh home from her shopping trip. Both commercials are brought to life by Sye’s attention to detail and art direction, whilst narrated by a descriptive version of Spandau Ballet’s Gold.

Both commercials were produced by Richard Carter Hounslow and shot over three days in Palma, Mallorca. The location was chosen for the weather, which then presented the challenge to make all the internal locations look and feel British - meaning the exterior of the airport had to be dressed to look like a dreary grey day at a British airport!