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Creative in association withGear Seven
Group745

Bolder Creative Transforms ASSOS Rider into the Ultimate Speed Machine

05/04/2022
Creative Production Studio
Brighton, UK
208
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CGI and live action combine to showcase the Superskin range of fibres and fabrics

For the launch of their ‘fastest’ bib shorts yet, ASSOS tasked Bolder with creating a sequence transforming their rider into the ultimate speed machine, aided by the powerful compressive strength of the product.

A macro level intro of fibres and fabrics, leading to dramatic simulations of compression and comfort was created. CGI and live action was combined to manipulate and contort the rider within a futuristic backdrop - with a heavy monochromatic grade throughout, giving a striking stylistic edge to the sequence.

Designed to build a rapid, hypnotic and intriguing flow of imagery, the film was driven and enhanced by a powerful sound track to create an immersive and intense experience.

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