Booking.com Campaign starring Melissa McCarthy Inspires Travelers to Book 'Somewhere, Anywhere'
Booking.com, the leading digital travel app with a mission to make it easier for everyone to experience the world, is launching a new ad campaign to show that booking a trip is half the fun. Starring Emmy Award winning, Academy Award and Golden Globe nominated American actress and producer, Melissa McCarthy, this continuation of the beloved Booking.yeah campaign will debut live during the upcoming 'big game' on February 12th, during which Booking.com will once again be giving away half a million dollars in vacations.
With 73% of US travellers saying they enjoyed the experience of booking their last trip, as well as 73% of Americans reporting that travel will always be worth it and that they are overwhelmingly optimistic about travelling this year, Booking.com is here to help travellers find and book ‘Somewhere, Anywhere,’ the mantra of the brand’s new ad campaign with Melissa McCarthy. The comedic spots, which include cameos by Melissa’s husband, American actor, comedian and filmmaker Ben Falcone, focus on how Booking.com makes booking a trip easy, reliable and fun, with the widest choice of places to stay. The brand aims for all travellers to truly have the ‘Booking.yeah’ feeling - from the minute they start exploring the array of amazing hotels, homes and unique properties on the site, to hitting the ‘book’ button and then excitedly anticipating their journey ahead, and of course, enjoying the trip itself.
"The joy and excitement we get from travelling and exploring the world, or even taking a short trip close to home, gives us such wonderful memories. Every time my family travels, we come back as a little bit better versions of ourselves and we're immediately inspired to start daydreaming about our next trip. I'm tickled pink to be working with Booking.com as their number one travel fan," said Melissa McCarthy. "The fun of travel starts with a world of possibilities, so I hope the ad gives everybody the inspiration to book their next trip with Booking.com and bring their travel dreams to life. Of course, all of this is to be done while singing ‘Somewhere, Anywhere’."
To kick off the campaign, Booking.com will give away half a million dollars in vacation funds - 50 winners will receive $10,000 each in travel credits - to explore the amazing ‘Somewhere, Anywhere’ destinations across the US and the world. Just follow @bookingcom on Instagram or TikTok and leave a comment on any Booking.com giveaway post noting the ‘Somewhere, Anywhere’ you want to go using #ShareYourAnywhere along with #Sweepstakes to be entered for a chance to win $10,000 in travel credits to use on Booking.com. The entry period for the giveaway begins on February 7th, 2023 at 12:00pm EST, and ends February 19th at 11:59pm EST, with winners chosen at random. For more information on how to enter, visit Booking.com’s social channels, Instagram and TikTok.
With creative developed by Zulu Alpha Kilo and Mindshare managing the media strategy and planning, the integrated campaign will run across TV - including prime time - audio streaming, online and social channels, through the end of April with a second rollout in the summer. The campaign includes a mix of :30 and :15 second commercials, including the ‘Big Game’ spot - 'Melissa McCarthy in ‘Somewhere, Anywhere’ - as well as 'Vacay in the USA,' 'Perfect Vacation Rental,' 'Room Service,' and 'Double Booked.' All of the ads, including a teaser video released earlier this month, as well as a soon-to-be-released extended two minute version of ‘Melissa McCarthy in Somewhere, Anywhere’ (full musical).
“Booking.com is committed to helping American travellers find and book the perfect trip by offering the widest choice of places to stay - from hotels to homes - as well as a highly intuitive app - the number one most downloaded online travel app in the US last year - making the booking process easy and fun,” said Arjan Dijk, senior vice president and chief marketing officer at Booking.com. “This year’s Booking.yeah campaign aims to showcase that Booking.com is the most reliable platform to book a trip, no matter where travellers want to go, with features including instantly bookable vacation rentals, free cancellation on most bookings, verified reviews, great deals and more. The incomparably talented Melissa McCarthy truly helped bring the creative to life with the message that we hope will resonate with Americans - the best way to book your stay in the US is through Booking.com - and we couldn't think of a better time to kick off the campaign than the ‘Big Game.’”
For travellers looking for some inspiration on where to travel this year across the US, Booking.com's 2023 list of 10 top trending global destinations features Santa Fe, New Mexico, while other US top trending destinations for 2023 include Anaheim, Honolulu, Seattle, San Francisco, Boston, Nashville, Louisville and more. Travellers have access to the widest choice of places to stay on Booking.com - from sleek city hotels and beach houses, to cabins and treehouses, to apartments, tiny homes and more. Research conducted by Booking.com also shows that while Americans will continue to prioritise and invest in travel in 2023 (57%), they will also be more mindful on how to make the most of their travel budget, with 70% of travellers seeking more bang for their buck.
Travellers can have peace of mind when they book ‘Somewhere, Anywhere’ on Booking.com, with access to great places to stay across the US and the globe, free cancellation on most bookings, verified reviews and great deals. For more information on travel offerings, including early 2023 deals with discounts starting at 15%, visit here or download the Booking.com app.
