Boost Mobile Has the Perfect Hand Model for iPhone 16 Launch

Boost Mobile kicks off new national TV campaign to celebrate iPhone 16 launch.

Created by AOR WorkInProgress and directed by Jonathan Krisel, writer and director of Portlandia, Boost Mobile's new iPhone TV ad brings back the core cast of characters from the We Built a Network campaign which Boost Mobile launched as a part of its recent rebrand in July. The spot encourages customers to switch from their current carrier to Boost Mobile by highlighting the key differentiator: unlike other carriers, Boost Mobile doesn’t require a trade-in on any of their iPhone 16 plans or promotions. 

The new campaign is a big deal for Boost Mobile which is quickly becoming the new challenger brand in mobile, challenging AT&T, T-Mobile, and Verizon by delivering consumers the best value on iPhone in the industry.

“Our recurring cast of Boost Mobile employees are thrilled about the iPhone 16 launch,” said Matt Talbot, co-founder and chief creative officer of WorkInProgress. “One of our cast members even makes their debut as a hand model in the spot - just one example of how we’re creating memorable differentiation.”

"This campaign reflects the bold moves we're making as a challenger brand," said Sean Lee. "It brings to life the incredible value Boost Mobile delivers to consumers in a way that’s both relatable and unexpected - just like our iPhone offers, which provide the best value in the industry today."