Bord Gáis Energy Promotes Sustainable Living with 'See It, Solve It' Campaign

Bord Gáis Energy, Folk Wunderman Thompson, and Mindshare have launched a new creative campaign this week with a view to supporting Bord Gáis Energy customers on their journey towards more sustainable living.

See it, Solve it brings to life Bord Gáis Energy’s ongoing journey to becoming a home energy management and services provider and showcases the breadth of its offering to customers. As consumers find themselves increasingly in need of more energy efficient solutions for their homes, Bord Gáis Energy now offers services which not only advise on the various energy efficient options available but can also cover installation and service needs. The campaign creative features a little girl called Nell and her dog Jackie who go on an adventure throughout their home to find out how their family uses energy. 

Commenting on the campaign, Dermot Mulligan, head of marketing, Bord Gáis Energy said, "Bord Gáis Energy is on a journey to becoming a net zero business by 2045, and as part of this, we are committed to helping customers transition to a lower carbon future. Our latest campaign See it, Solve it. highlights our overarching purpose and strategy to provide energy in a sustainable, simple, and affordable manner while also reaffirming our position as much more than an energy provider. As a company we offer a range of solutions to support our customers save money and be more energy efficient".

Laura Daley, head of growth at Folk Wunderman Thompson added, "This campaign is the next phase of Bord Gáis Energy's ongoing journey to help customers to Imagine A Better Way to live more sustainably. Almost a quarter (24%) of Ireland’s carbon emissions come from residential heating so it’s important that consumers are aware of the services and solutions available through Bord Gáis Energy to make their home more sustainable. Our insights showed that we need to make the process easy, straightforward, and affordable for consumers. See it, Solve it aims to tell that story and showcase the brilliant possibilities available through Bord Gáis Energy.”

Peter Flanagan, business director at Mindshare said, Bord Gáis Energy is on a journey to becoming a net zero business by 2045 and helping customers transition to a lower carbon future. Our focus for this campaign is to ensure that we are making the public aware of Bord Gáis Energy's journey to net zero and demonstrate how Bord Gáis Energy can enable them to be more energy efficient at home.”

See it, Solve it is now live across TV, VOD, Social and Digital.