Born Licensing Reveals 2025 Showreel

Born Licensing has shared its latest showreel for 2025 showcasing some of the most iconic characters, clips, and other entertainment IP that they have facilitated for advertising campaigns in the last 10 years. 

The work featured comes from creative agencies around the world including New Commercial Arts., Saatchi & Saatchi, Havas, Edelman, The Martin Agency, Mother, AKQA, and many more. Born Licensing had the privilege to work on amazing campaigns for leading brands including Sainsbury’s, Uber, British Airways, NatWest, Direct Line, Moneysupermarket, Barclaycard, TJ Maxx, the AA and Facebook.

In order of appearance, the campaigns featured in our showreel are…

1. Sainsbury’s x the BFG

2. Moneysupermarket x Skeletor from Master of the Universe

3. Direct Line x Bumblebee from Transformers

4. British Airways x Winnie the Pooh

5. GEICO x Angry Birds

6. Direct Line x Donatello from Teenage Mutant Ninja Turtles

7. Direct Line x King Valkyrie from Thor: Love and Thunder

8. Direct Line x RoboCop

9. ASDA x Buddy the Elf

10. Moneysupermarket x Skeletor and He-Man from Masters of the Universe

11. Uber x SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Scooby-Doo

12. Boursorama Banque x Rocky

13. Envestnet x Mr. Krabs from SpongeBob SquarePants

14. Barclays x The Muppets

15. GEICO x Furby

16. Google Pixel x League of Legends

17. TJ Maxx x Daphne and Velma from Scooby-Doo

18. PGA Tour Superstore x Chubbs from Happy Gilmore

19. Old Navy x Love Actually

20. The AA x Ken and Ryu from Street Fighter

21. Direct Line x Optimus Prime from Transformers

The 2025 showreel is not only a showcase of some of Born Licensing’s best work, but also a testament to the power of characters and IP in advertising campaigns. The projects its worked on have secured impressive industry recognition and achievements, including the highest star rating on System1 (twice!), many prizes (such as the Licensing International Excellence Awards, Hatch Awards and The Drum’s B2B Awards) and several ‘Ad of the Day’ and ‘Ad of the Week’ from advertising publications.