senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Bounty Kitchen Roll's Catchy Song Cleans an Alphabet of Spills

23/05/2024
Advertising Agency
El Segundo, USA
151
Share
Spot from Saatchi & Saatchi’s PG One highlights all the spills and messes Bounty Mega Roll can clean up – from A-Z

To introduce its new Bounty Mega Roll, P&G partnered with Saatchi’s PG One team to create 'Spillphabet.' In the spot we see a modern American Family trying new recipes and foods in the kitchen – everything from empanadas to kimchi to jambalaya – and the messes that come with the added cooking. But with the new Bounty Mega Roll, they don’t have to worry about running out. The fast paced, energetic song-based spot highlights the Bounty Mega Roll while showing all the spills and messes it can clean up – from A-Z.

Times have changed and so have our food palettes. American households are cooking and experimenting more at home while also trying new foods. This means bigger messes that need Bounty Mega Roll without having to worry about paper towels running out.

Bounty Mega Roll is four rolls in one and the largest roll in market to clean up not only food and liquid messes but also everyday messes like dirty paw prints and potted plant spills.

'Spillphabet' started running across TV, digital and social on May 20th.

Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Saatchi & Saatchi - USA
Gas Station
Toyota
28/10/2024
10
0
Not Made Up
Toyota
28/10/2024
15
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0