Boy Learns Sign Language So He Can Share His Tasty Sandwich in Hormel Ad

Hormel Foods is launching a new ‘Good Feeds Us All’ campaign for its Hormel Natural Choice lunch meats.  It is based on the belief that choosing good feels good, whether that’s choosing to be 100% natural with no artificial ingredients, or simply choosing to put more good into the world.

The new heartwarming spot, created by BBDO Minneapolis, tells the story of a young boy learning sign language to connect over lunch with a deaf classmate and proves that choosing good isn’t always about grand gestures; sometimes it’s as simple as sharing a sandwich, or doing the right thing by making better decisions when the path to wellness might be confusing and out of reach.

The spot debuts this month. The new work will run in specific spot markets, on connected TV, and on social channels. The campaign will be extended through further digital activations that celebrate how a little bit of goodness goes a long way.