Boys and Girls Takes 'The Cleverness Test'

“We created a world in which the central idea is one of role reversal, where we have guinea pig scientists performing cleverness tests on human subjects - coming to the conclusion that only clever people choose Energia. This world was brilliantly brought to life by director Oskar Bård. It's a simple idea, executed in a humorous way that works across TV, OOH and radio.” That’s John Kilkenny of leading Dublin based advertising agency Boys and Girls (www.boysandgirls.com) commenting on its new campaign for Energia (www.energia.ie). Titled “The Cleverness Test”, it will launch on Sunday, October 2 on TV, radio and OOH. 

Themed around the central idea of “Clever people choose Energia” it’s the latest offering from Boys and Girls for a brand with whom it has been working since 2010 on both its home and business offerings.

Energia's overall campaign spend in the October to December 2016 period is €2m.

Geoff Codd, Head of Marketing, Energia, said: “Energia’s unbeatable home energy offers have proven hugely popular, and we have been able to maintain a position where we offer the cheapest electricity and gas prices for all customers. We're hugely excited to offer the best dual fuel bundle on the market and move to a positioning where we offer savings and more for all our customers - showing that clever people really should choose Energia.”