bpost Innovatively Raise Drivers’ Awareness of Approaching Cyclists

In Belgium, around 300 cyclists are injured every year in collisions caused by car doors ​ swinging open. The recent accident involving two times Olympic Gold medal winner Remco Evenepoel, who collided with a bpost van while riding his bike last week, highlights the urgent need for action. The incident prompted bpost and mortierbrigade to introduce the Remco Reflex: a campaign reminding drivers to always look over their shoulder before opening their car door.

The Remco Reflex is inspired by the Dutch Reach technique, which has drivers opening their car door with their right hand – a simple act that makes them automatically turn and check for approaching cyclists.

To promote the Remco Reflex, bpost and mortierbrigade, in collaboration with the R.EV Academy, offer a practical solution: a sticker featuring Remco in action, to be placed on the driver’s side window. The sticker acts as a gentle reminder for drivers to check for cyclists, reducing the chances of cyclists colliding with their door.

“bpost believes that small actions can save lives. With the Remco Reflex, we want to remind everyone of the importance of staying vigilant on the road,” says Chris Peeters, CEO of bpostgroup. “We deeply regret what happened to Remco and wish him a swift recovery. We hope this initiative will help prevent similar accidents in the future.”

Remco Evenepoel told Het Nieuwsblad: “When bpost approached me with this idea, I immediately said yes. We must all be mindful of one another, especially in traffic,” he said. “I believe this initiative will raise awareness of road safety. I’m grateful to bpost for launching the Remco Reflex, which will surely prevent many accidents.”

Over time, what is now the Remco Reflex will become a natural reflex. The sticker, named after Belgium’s cycling hero Remco Evenepoel, is now available for Belgian citizens for free at deremcoreflex.be.