Brand New School Celebrates Every Day with A Coors Light

Integrated creative company Brand New School delivers a high-energy, fun-fueled campaign consisting of three 30 and 15 second spots that celebrate drinking occasions in life that deserve the Rocky Mountain Refreshment of Coors Light. From happy hour with co-workers to backyard barbecues with friends to your favorite bar cheering for your favorite team, Coors Light is the go-to beer.

Brand New School handled all aspects of the creation of “Anthem” and the forthcoming spots, from live action production/direction through post-production. Rotating text is overlaid in each scene to help drive the narrative, and visual effects are seamlessly entwined with live-action to deliver an engaging piece of storytelling.