Creative design and production studio Brand New School welcomes Shortlist Mgmt as its West Coast sales representatives. Shortlist represents an array of live-action production companies, post-production houses, and VFX and animation studios for commercial and branded content.
Brand New School is a new kind of creative company that partners with modern brands looking for a better way to solve problems, from idea through execution. Regardless of discipline, what connects everything is their mission is to help brands create authentic connections with people.
Brand New School’s recent work includes the White Claw brand experience at the 2024 Sundance Film Festival, Slack’s show-stopping musical campaign 'The Big Meeting,' and a fully integrated campaign for Snap LensFest, the brand’s annual AR Event. BNS’ NewSchool approach has led to creative campaigns for Salesforce, Café Bustelo, Oreo, Nintendo, Block, Brooks Running, and WhatsApp, among many others.
Shortlist plays a crucial role in advertising by connecting agencies and brands with the perfect creative partner to bring their ideas to life. With a diverse roster of esteemed companies, including Cut + Run, Jogger, Hobby Film, Hummingbird, Jane, Knucklehead, Moxie Pictures, The Quarry, Reverie, Revival, Sanctuary, Sibling Rivalry, SixTwentySix, Squeak E. Clean Studios, Tool, and VisualCreatures, Shortlist is a trusted hub for top global brands seeking West Coast production partners.
Charlie McBrearty, Shortlist’s founding partner and sales rep, remarks on the new partnership, saying, “Brand New School is the go-to destination for brands looking to take a culturally keyed-in and impactful approach to the content they want to produce. Working with them is a no-brainer - their aesthetic and point of view is so evident in everything they touch in and out of advertising. We’re all beyond happy to have them on board with Shortlist and are ready to make magic together.”
“We are truly excited to be with Shortlist,” adds Brand New School founder and chief creative officer Jonathan Notaro. “They understand our model, our brand, and our potential. They are poised to join our mission as we continue to grow our company’s influence on the West Coast and globally.”