Bray Leino Journeys to Discovery for New Brittany Ferries Spot

Brittany Ferries, one of Europe’s leading ferry and holiday companies, has released its new integrated brand campaign.

Building on last year’s successful campaign, the new activity will commence across TV, digital and press on 28 Dec.

The TV commercial continues to position Brittany Ferries as the premium ferry and holiday operator to France and Spain. It features a number of warm, recognisable scenarios involving holiday-makers ‘discovering’ new experiences, evoking pleasant nostalgia and reminding customers of the things they love about their holidays.

The new integrated campaign builds on the success of last year’s campaign, and the effective ‘any’ platform, which last year told consumers that “curiosity can take you anywhere”, fits perfectly into this new execution.

The campaign runs across TV, Cinema, Press, Online, PPC and Web, beginning at the end of December and running through the key holiday booking period at the start of 2015.

As Brittany Ferries lead creative agency, South West based communications agency Bray Leino has developed the entire campaign from end-to-end; planning and strategy, through creative and production, to media booking and delivery.

Jon Elsom, Executive Creative Director at Bray Leino said: “Our new integrated campaign for Brittany Ferries builds on our ‘any’ brand platform in an inspiring and heart-warming way. Our new TV and cinema spot tempts you to discover things both about France and yourself, alongside digital and print work that delivers travel-bags of emotion underpinned with helpful holiday info. The campaign look and feel continues to position Brittany Ferries as the premium ferry and holiday operator. This isn’t bums on seats advertising, it's derrieres on chaises longues."

Richard Price, Head of Marketing at Brittany Ferries said: “January remains a key time for planning holidays, especially for families with school age kids, so we want to reach out to this audience with the aim of getting on their radar for both our key destinations and our travel genre. We believe this campaign do this, whilst the tone and content will help us to stand out from our competitors.”