Brixton Finishing School and House 337 Crack Open Creativity with House Beer

Image credit: Curious Productions

House 337, Brixton Finishing School, and the independent brewery London Beer Lab have teamed up to launch House Beer - a bold new initiative that pairs great taste with great talent. Each can features bespoke labels designed by Brixton Finishing School students, putting their creative work directly in the hands (and fridges) of decision-makers at London’s top agencies. 

By swapping their office beer supply for House Beer, agencies can raise funds for Brixton Finishing School while providing underrepresented talent with a platform to reach creative hiring managers. Founding agencies include FCB London, Ragged Edge, Elvis, Park Village, 160over90, Momentum, Double Verify, Missouri Creative, Modern Citizens, and Headland Consultancy, who’ve already made House Beer their brew of choice. 

Why House Beer? 

• Labels That Speak Loudly: Each can showcases student work, giving young talent valuable exposure to industry leaders. 
• Drink for a Cause: 25p from every can sold supports Brixton Finishing School’s initiatives, including its sister charity, The Finishing School Foundation, which helps students from financially disadvantaged backgrounds. 
• Brewed for Good: Crafted locally by London Beer Lab, House Beer reduces its carbon footprint while supporting the local economy.

Ally Owen, founder of Brixton Finishing School said, “This is creativity at its finest. Every can of House Beer puts a student’s work in the hands of potential employers while supporting our mission to make the creative industries accessible. The funds raised will help the 20% of our students who face the toughest financial challenges.” 

Josh Green, chief creative officer at House 337 said, “Getting your book into the hands of creative decision-makers can feel impossible. But getting a beer into those very same hands? Easy. House Beer is a canvas for talent, a conversation starter, a door opener - and even for someone who prefers grapes to hops - I’ll say, a damn good brew.” 

How Agencies Can Get Involved: 

House 337 invites creative agencies to join the movement by subscribing to House Beer. Each subscription includes a minimum of two cases (48 cans per quarter) at just £2.18 per can (VAT included), reducing down to £2.03 per can for quarterly orders of four cases (96 cans per quarter). Subscribe here. A 0.00% version is planned for 2025, details to follow in the new year. 

Good Beer, Good People 

House Beer wouldn’t exist without the dedication of the Brixton Finishing School team, the brilliant students Shakira Kaé, Shaznay Bartley and Tiger Koneswaran and the tireless efforts of Rob Sanderson. Special thanks to Little Black Book for their media support and to everyone else who contributed to making House Beer a reality: Lauren Estwick, Lucy Freedman, Josh Green, Penny McNally, Ross Newton, Pia Bhatt, Sam Booth, Matt Rhodes, Gabrielle Lott, Marina Supranova, Matt Sanders, Maya Summers, and Phoebe Siggins Talbot.