Brookvale Union Launches Nostalgic Digital Campaign from Agency Bounce Creative

Brookvale Union, the side hustle of 4 Pines Brewing Co and powerhouse brand behind Australia’s # 1 alcoholic Ginger Beer, has launched their new ‘Simply Classic’ campaign to support the latest RTD to grace tongues across Australia – Vodka Lemon Lime Bitters.

Set in a classically Aussie bar, with a juggling bartender who doesn’t mind smashing a cocktail glass or 3, you can almost taste the nostalgia of this quirky content piece, brought to life with the brand’s retained digital partners; Bounce Creative.

Says the agency’s creative director, Joel Chapman: “As we continue to work closely with the brand team, we’ve leaned on the key audience insight that Aussie drinkers are turning to familiar tastes and lower alcohol RTDs for a lighter more sessionable alternative. This was something that we wanted to reflect in our lighthearted and simple campaign. With a product that captures the classic lemon lime bitters flavour so well, it was important for us to focus on authenticity with our choice of location, casting and styling - all paying homage to the drink’s origin.”

With a growing range of familiar flavours like Vodka & Peach Iced Tea and Spiced Rum Ginger Beer, the addition of Vodka Lemon Lime Bitters continues to cement Brookvale Union’s position in the light RTD segment. 

“The recipe was meticulously developed over a number of years to reflect the profile of a classic bitters-style LLB – the best kind that you know and love whether you’re at the pub, the bowlo, or stepping off the 18th hole into the clubhouse.” - Max Farrow, Brookvale Union brand manager.