“Built Different” Entrepreneurs Shine in Intuit QuickBooks’ New NHL Campaign

Intuit QuickBooks has launched a new national campaign in Canada, created by FCB Montréal in collaboration with Holiday Films and directed by Ryan Gibb, highlighting its partnership with the NHL and NHLPA. Keeping in line with its previous “Business Differently” global campaign, the brand highlights the “Built different” attitude of its unique small business owner users while making a parallel with NHL superstars William Nylander of the Toronto Maple Leafs, and Cale Makar of the Colorado Avalanche.

Ryan Gibb’s dynamic direction for Holiday Films brings this vision to life, capturing the entrepreneurial grit of actual QuickBooks’ users alongside the elite athleticism of NHL stars (player engagement in this commercial was secured through the NHLPA).