In a move that could make even your Instagram filter blush, TAB Gıda, the Burger King Turkey franchise powerhouse, has taken the boldest step yet to prove that what you see is truly what you get.
Armed with nothing but a trusty Polaroid camera, the team waltzed into a regular Burger King kitchen and snapped a Whopper as it was casually whipped up. No food stylists, no fancy tricks—just a raw, unfiltered burger photo session right there in the heart of the action.
Then, in a relay that would put any marathon to shame, the Polaroid snap was handed to a speedy courier. This intrepid delivery hero raced to billboards prepped and ready, with only one thing missing—the unedited photo. With a swift and satisfying peel-and-stick, the real-life Whopper was up for all to see, completing the billboard with a flourish.
Hundreds of these Polaroid masterpieces were splashed across various media platforms, proving once and for all that BK’s commitment to transparency is as solid as a double Whopper with cheese.
By embracing the raw, unedited charm of Polaroid in both print and outdoor ads, Burger King isn't just showcasing their confidence in their product and supply chain—they’re serving up a double helping of authenticity with a side of "take that, Photoshop!"
So next time you see a Burger King ad in Turkey, remember: it’s not just a Whopper; it’s the real deal.